ANB Novelty July 2009 : Page 1

Novelty NEWS | TRENDS | PROFILES | REVIEWS | FEATURES JULY/AUGUST 1959 TM AVN Product Spotlight :::::::::::::::::::::::::::::::::::::::::::::::: Feeling a Little Sassy? Je Joue’s SaSi can learn the moves you like We could probably write a book about this über-innovative sex device from the UK, but unfortu- nately this is only a magazine, so we’ll try to keep it as brief and informative as possible. Je Joue’s SaSi has come a long, long way since its initial design came on the market a few years ago, and the new model now lives up to the promise of its less viable ancestor. The new improved SaSi is sleeker, sexier, simpler, and dare we say, sassier? Shaped like a contoured soap bar and designed to fit easily in the hand, SaSi’s underside is covered by a thin sheath of pure silicone that hides the secret to the gadget’s magic: a vibrating, movable “nub” that mimics the feel of a fingertip (or tip of the tongue, depending on your imag- ination). SaSi comes pre-programmed with five movement patterns (and six vibration levels), which can be easily selected by pressing the right or left buttons on the top of the unit. The “Favourites” mode allows the user to toggle between the patterns and adjust their speed. The “Customise” mode takes user control to the next level by introducing a new level every 20 seconds. Not crazy about a pattern? Skip it, and the device is less like- ly to use it again. If you’re in love with what it’s doing, hit the “don’t stop” button and it will continue — and remember exactly what you liked for future sessions. While this intelligent facet can be frustrating for some who desire immediate gratification out of the box, it pays off with orgasmic div- idends for those who take the time to tell SaSi what gets them off. SaSi’s modular design allows both the hard top and soft undercarriage to be removed for cleaning, or replaced with different colors. Since the device may sound more complicated that it actually is, we recommend that retail- ers brush up on SaSi operations and also employ a display model for cus- tomers to acquaint themselves with (it should come as no surprise that the black, understated packaging is as sophisticated as the product itself). Though the folks at Je Joue are always fiddling with improvements, the new SaSi is at the vanguard of the movement to take the creativity of cre- ating orgasms to the next level. Now available at Babeland.com More reviews on page 50 BEST-SELLING VIBRATORS Freddy AndEddy.com, Online Retailer 1 2 3 4 5 Fun Factory Layaspot LELO Nea Tantus Protouch Vibratex Thumbelina The Screaming O 6 7 8 9 10 Fukuoku 9000 Fun Factory Patchy Paul II Natural Contours Jolie Doc Johnson iVibe Pocket Rocket LELO Gigi A Tale of Two Gregs Two men, one mission: to bring sophistication to sex toys with Evolved Novelties. Lap of Luxury LELO leads the way in high- end items with its LUXE line. Learning Can Be Fun Lover’s Choice puts together books and toys designed to take it to the next level. OHJOY! VIBRATORS! AN ODE TO +Is there really such a thing as vibrator burnout? p. 22 Inside :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: 36 24 32 A brief history of those machines that go buzz in the night. page 34 TM business

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