Pack Expo Show Daily Day 1 : Page 4
2011 PACK EXPO LAS VEGAS 4 September 26, 2011 SHOW DAILY The Brand Zone After its successful debut at PACK EXPO Las Vegas 2009, The Brand Zone returns to highlight a range of innovative containers and materials that help build brand awareness and loyalty. Located in the Lower South Hall, the sold-out space features over 150 ex-hibitors across 50,000 sq. ft., featuring advancements in glass, plastic, metal and paperboard packaging, decorating and labeling. SD Bigger, Better PELV continued from page 1 processing technologies all in one place doesn’t just make it faster and easier to find solutions for the whole manufacturing line, it broadens their sourcing horizons. “The show allowed me to initiate some commercial relationships with suppliers I didn’t know before. PACK EXPO is definitely a ‘must-be-at’ show,” says Nestlé Global Technician Procurement Manager Stephane Boubee. PMMI Golf Tourney The opportunity to connect with more than 1,600 • world-class suppliers and 25,000 colleagues—PACK EXPO Las Vegas is the largest packaging and processing trade show in North America this year. PACK EXPO Las Vegas 2011 attendees will enjoy a new standard for trade shows with these features (and more). (Booth S-7000) , The Baking/Snack Break Lounge (Booth S-6243) and the Rx Lounge premiere of the PACK EXPO Leadership • The Lecture series, with Gen. Colin Powell, former U.S. (Booth C-4800) . systems solutions for precisely integrated • Total secretary of state, national security advisor and production lines. chairman of the Joint Chiefs of Staff, on Cutting-edge technologies to apply in all vertical • markets. “Diplomacy: Persuasion, Trust & Values.” The future of retailing and packaging, as An enhanced conference program presented by key • envisioned • industry players. by Clemson University Material ConneXion’s display of the newest packaging industry pavilions for confectionery, • Dedicated materials available. processing, reusable packaging and pharmaceutical, Showcase of Packaging Innovations—300 and an expanded Brand Zone with materials that • The award-winning packages bound to inspire. shape winning brands. The Sixth Annual PACK EXPO Selects lounges for networking and • • Market-specific Competition. education on the show floor: The Candy Bar ® ™ More than 130 golfers joined PGA Champions Tour golfer Curtis Strange Sunday at the 2011 PMMI Education & Training Foundation Golf Tourna-ment, held exclusively in conjunction with PACK EXPO Las Vegas. Strange’s appearance was spon-sored by Kodak (Rochester, N.Y.; Booth S-7014) . See more on page 14. New Approach continued from page 1 Our goal, from the customer-centric perspective, is to make every attendee feel like the show is personalized, in some way, just for them. the show floor? Bill Crist: As Mark said, we want to focus on these industries and give our visitors the opportunity to connect with key industry leaders at the show. You can see this customer-centric ap-Bill Crist proach taking shape on the show floor in a few different ways. You’re going to see in-dustry specific lounges for a few different industries, including pharmaceutical, baking and snack and the confectionery. They’re all on the show floor, and they’re places where attendees can get together and connect with their industry peers. The customer–centric approach is also evident in the vertical market pavilions you see on the show floor. The new Pharmaceutical Pavilion and the Confec-tionery Pavilion are places where attendees can find solutions designed for the industry they identify with. SD: What does that mean for You’ve mentioned a few things we can see this year, but where do you see the future of customer-centric going? MJ: I think there’s tremendous potential for growth in this approach. This strategy can be expanded to in-clude additional markets, a beverage pavilion for ex-ample, or even regionally, to connect CPGs from the west coast or the Midwest. And we hope the concept will expand beyond the show floor, to engage in a year-round, 365-day dialog with packaging and pro-cessing machinery end users. One of the ways we’re doing that is through “Con-nected communities” micro-sites. These sites will serve as a major resource for attendee industries, fo-cusing on trends, news and other information, that will make it faster and easier to foster relationships within their communities, and they’ll remain active after the show ends, so that manufacturers can re-main in touch with exhibitors year round. Another thing we’re doing, and this you might have heard of, PMMI’s new Alliance for Innovation and Operational Excellence (AIOE). The AIOE is a place for packaging and processing SD: machinery manufacturers to connect with their cus-tomers to address industry issues, such as food safety or training needs. These groups are developing best practices to guide the industry and it’s really incredi-ble how quickly they’ve come together to address these issues. AIOE’s Product Safety Solutions Group has already produced a draft of guidelines for public review, after only a few months of meetings, which re-ally speaks volumes to the need for a project like this and the excitement within the industry about ad-dressing these issues. BC: To enable our customers to have a full and com-plete show experience is the most important thing. This concept is truly designed to connect customers with each other and with the industry, which is a new and exciting approach for PACK EXPO. There’s a lot we can do on the show floor to really make this a can’t-miss event. And there’s going to be a bit of a learning curve here, there always is when you innovate like we’re innovating. There’ll be challenges too, but there’s also great opportunity. There’s a lot to be ex-cited about at PACK EXPO this year, and there’s a lot to be excited about in the future of the show. SD
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